Product-defining keywords are highly specific. The customer-defining keyword describes the type of site visitor that would be interested in your topic. Basically, this keyword type identifies your targeted or ideal market base.
It specifies the site-visitor you hope to attract. Gender, age, occupation, and lifestyle can all be part of a customer-defining keyword. Geo-targeting keywords are similar to customer-defining keywords because they add the attribute of location to your ideal market.
This is particularly helpful for small businesses that service or sell to local customers. LSI keywords are those which are related to your primary keyword and reflect an extension of your main topic.
The acronym LSI stands for Latent Semantic Indexing, which means you are extending a generic topic into thematic phrases related to it. The last functional keyword grouping is transactional and based on intent targeting.
They satisfy the intent of the search. Users may be seeking one of three types of responses when they begin a search. An informational response answers a request for information. A commercial intent represents a more defined search for a specific product or service. This section of the code includes the title, the meta description tag and the meta keywords tag. Inserting one or more of your keywords in all three of these tags could help you achieve the aims of boosting your content.
Obtaining a high ranking from Google, however, also requires you to focus on the quality and relevancy of your content. Using hidden keywords which do not appear on the web page is not considered good practice. There are two other sections of the HTML that can make use of keyword placement.
This is limited to a display of about only characters, which includes spaces, so the use of text and one or more keywords here deserve careful consideration. That depends on how you plan on implementing your campaign.
Your SEO campaign can rely on pay-per-click marketing, organic search results or a combination of the two. If your campaign will be based on pay-per-click ads, you can use as many keywords as you wish. The factors that can play a significant role on the choice and number of keywords are your budget and your target market. Using as many keywords as possible, however, is not the best way to attract potential customers through organic search results. Search engine algorithms determine the results obtained through unpaid organic keyword responses.
These results have more to do with how naturally your keywords fit into your content and how relevant they are. Focus on conversions; your most hoped-for result in SEO marketing is turning visitors into customers. Your keywords should instead be chosen by how well they represent your product or service, your target market and those qualities that set you apart from your competitors. Every page should target its own set of keywords. If you use the same keywords on every page, then those pages will compete for each other in the search engine.
I do this in a simple Excel spreadsheet. There should be three to four keywords on a homepage at a bare minimum. The homepage is like any other page on your site and should be treated the same way for SEO keyword purposes. So target three to four keywords on the homepage to get the most SEO benefit. The easiest way to add more keywords to your homepage is to write longer content. Therefore, increase the number of words on your homepage as a way to improve the SEO keyword rankings and to generate more traffic.
And second, jamming as many keywords as possible into a single post can make it unreadable. We sell custom cigar humidors. Our custom cigar humidors are handmade. If Google detects keyword stuffing on a page, it can penalize that content and cause it to drop in rankings or never rank high at all. So stay away from that failed strategy. This means the keyword appears one to two times per words.
Generally, the longer the content, the lower the keyword density should be. You want the keyword to appear enough times for good SEO without keyword stuffing. Every page and keyword is different, and therefore, will require a different set of standards for keyword density. The best advice here is to just write naturally and use the keyword as many times as necessary to get the point across throughout the page. You can count the keyword density for the top-ranking pages in Google for your target keyword to get a good idea of the density you should aim for.
Why is that? Because that's all the characters that show up in Google's search results page, like this:. Since the content on any page is supposed to reflect the Page Title of that page and vice versa , using 3 or 4 keywords on your home page makes sense. An recent article by Quora says you should use one or two keywords per page , depending on the page. This is also a true statement. However, using or keywords for your site is what happens when you're running Google AdWords, opposed to using them as keywords on your website.
Not cheap, but if it gets you a project, worth it. You'd just be spreading your keywords too thin. Imagine having to write for your website, or blog, that incorporates 50 keywords naturally into the content. It's tough, if not impossible, to do. But by focusing on 4 or 5 keywords regularly, the synapses of the internet will start to make the connection between those keywords and your website. The critical thing is to use them often enough so they appear on every blog you write going forward.
We blog every week and use just 2 or 3 sets of keywords in each blog post. Writing the content for your website for the initial launch, and not writing regular blogs, you'll never get your website to rank in search engines. That's because the more often to update your website ie: blogging the more often search engines re-index your website. And the more often you use those 3 or 4 or 6 or 7, depends on your product or service keywords, the more likely it is you'll show up in a Google or other search engine search.
This way, we show up on page one for Google searches part of the time no, not always for our keywords. Ours is a very competitive industry, so it's tough to be on page one every day. An article on Tactical SEO by Moz had an excellent example of what not to do: overstuff and repeat keywords. Their example was for a clothing store. And if we were to use a fictitious clothing store in Columbus, our example of what not to do for keywords on the Page Title, would be:.
Once you do have your keywords, the next step is to know where to place them in your website. To see a blog about what to look for in an SEO plan here. Tap here to call:
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