What will happen to kurt busch




















Busch is set to enter his 22nd season of Cup Series competition. He has won at least one race in 18 of those seasons, including the last eight in a row. The move puts the veteran Busch in Toyota equipment for the first time in his long career.

But when you have equity in a personality like Kurt or any of the other hundreds and hundreds of athletes; people know that they're Monster athletes. When they see them they think about Monster.

If you jump around every season and have a different person every year, you don't get that equity. For teams, Busch brings more to the table than a sponsor. He brings his over two decades of experience. What many outside the garage may not know is that Kurt Busch has become an asset not only behind the wheel, but in the knowledge he has.

That was a big attraction for the team where Busch will start the next, and perhaps final, chapter of his career behind the wheel. That left Busch without a ride for ; until the 23XI announcement.

There's not, I think, a better suited athlete to join the ranks of 23XI and Toyota. But it just all worked out great where now we get a championship winning driver and a race-winning driver on a weekly basis to essentially analyze our team and see where we stack up and kind of set the bar to push our team to continue to move forward.

The timing and the people and the relationships are making this happen. It also turns out that the implications are far greater than a simple driver-team arrangement.

The ripple effects of that Silly Season announcement are still being felt. A car number that had quietly been out of circulation since will return, and a mending of fences between long-ago rivals made it happen. The new question is where does he land in ? With 33 wins, including the Daytona and the season championship, Busch had nothing left to prove on what is a Hall of Fame-worthy career.

With lots of speculation about his future, Busch released a professional video that attempted to address those questions. The Monster Energy-sponsored video begins with a breaking news story suggesting he is retiring.

After taking a call from Rob Gronkowski telling him not to do it, the video, which Busch narrates, shows him wearing his racing gear, driving through the streets of Florida, with highlights of his career interspersed throughout.



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